Collectively we have cut fat consumption by a third since the mid 70’s, the number of workout centers have tripled in the last 10yrs – yet obesity and overweight has doubled and tripled in the mean time and the number of new fad diets is out of control: low carb – no carb – high protein – no protein -no fat -beach -paelo – vegan…..
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The deal is diets don’t work! In fact stats have shown that 90% of all diets fail yet right now the diet industry takes in about $60 Billion per year in North America alone!
Make no mistake the Big Food industry is in it to make money – fast food, junk food, the supplement industry. It’s crazy to think the stress on the health care dollar is reaching a breaking point.
In fact health issues due to overweight and obesity have taken over from smoking as the number 1 preventable cause of death…SCARY.
We ask the question which is more effective for modifying weight – diet or exercise?
Answer: Of your modifiable weight it’s 80% Diet, 20% Exercise
If you are an athlete, parent, coach or someone conscious about the food you and your family eat, I strongly suggest you follow Dr. Freedhoff’s blog WeightyMatters.ca
One of my favourite posts of his – Juice is not a *#@> fruit!
Join us to listen to Yoni Freedhoff, he is not afraid to call a spade a spade. and that is why we like him!
